Blogs are essentially sites on the Web that may cover news and events, the interests, hobbies or business of the person writing the blog or virtually any subject. It could be said to be an online journal of an author. This was the topic of a recent edition of Isu Media’s free weekly training as participants where exposed immensely to this topic using Linda Ikeji as a case study.
Linda Ikeji, born on September 19th 1980, started her blog in 2006 after an unsuccessful career in modelling. The Imo-State-born blogger has one of the most read blogs online with about a 123,777 visitors per day. Her blog focuses on entertainment, lifestyle, fashion, beauty, inspiration, gossip and gist and this has made her blog the one stop for multinational corporations such as Etisalat, Jumia, Guaranty Trust Bank, among others tripping over each other to advertise their products.
One of the main driving factors behind Linda Ikeji’s blog is the fact that it is driven by hot content and readers’ comments. Her stories are woven around sensational news in the entertainment, political and social landscape in Nigeria and abroad. She uses pictures to drive the authenticity of her story and then ends with a call to action that sets the agenda and tone for discussion.
Some of the challenges faced by Linda Ikeji’s blog are the fact that some of the stories on her blog were not authentic as the sources were not factual. Those who did not like the stories or got painted in the wrong colour berated her for such stories. Mindless lifting from other sites and frequent typographic errors are some other of Linda Ikeji’s drawbacks.
But, hey, she’s successful; that’s why we are writing about her!
Some of blogging practices that make Linda Ikeji stand out and paramount for every blogger are:
In analysing Linda Ikeji’s blog, we discovered that the reason behind the success of this blog is the fact that the author (Linda ikeji) has developed a profound love for blogging and hence shows in how she delivers her stories and this is the first attribute for every blogger.
During our studies on Linda Ikeji’s blog, we discovered that posts to this blog are on an hourly basis and involved rich contents. This is another practice to adopt as being consistent makes your readers to always look forward to something new on your blog.
This is a theory that talks about being firmly based and up to date on diverse topics of interest to your readers having done subjective studies. This is one thing that put Linda Ikeji in the limelight as her readers know that they can be aware of different happenings in the society by just visiting her blog.
Communication skills (written and oral)
A good knowledge of the written and oral communication skills is paramount for any blogger, as communication is basically the phenomenon that takes place on a blog.
This is an attribute that every blogger must possess. The ability of Linda Ikeji to bring elements of entertainment, gossip, politics, beauty, inspiration and more into her blog makes her unique and stand out as no other blog does this. In this light, bloggers must also think of ways in which content on their blog cannot be gotten any where else.
This is an attribute that tends to talk about being known for something unique or an image of you. When we think of Linda Ikeji, we think of entertainment, gossip, beauty, and inspiration. Every blogger or aspiring blogger must be able to carve a niche for himself (get known for himself).
Now, if you are thinking of starting a blog right now and you don’t know where to look, here are some top blogging platforms to try today.
The default choice for many bloggers, WordPress remains the most popular choice and comes in two forms. WordPress.com offers a freemium hosted service that provides free sub-domains and limited customization to users, or WordPress.org’s free self-hosted option that doesn’t contain the restrictions found on the hosted version.
Still the cool kid on the block, Tumblr is a great place to quickly get your own blog set up. It’s full of young people and hipsters, but Tumblr’s blogging tools are easy to use and unique.The service is built around different post types, so you can share a photo set, quote or video post, rather than just cramming different content types into a default style.
Blogger is one of the longest running free blogging platforms on the web.
You’d hope with a name like ‘Blogger’ that Blogger would be a decent free service for blogging. Fortunately, it is. Sign in with your Google ID, and you can have a blog up and running in seconds, which can then be customised with new themes. It is, however, a Google service, and so be a touch wary, given how abruptly that company sometimes shuts things down that millions of people were happily using. But, since many of us are hooked on Android and are forced to use a Gmail as a result, why not put that Gmail address to use for something?
Svbtle is a stripped-back free blogging platform for long form writing describing itself as a “blogging platform designed to help you think”. It strips everything right back, resulting in a bold, stylish experience that pushes words to the fore. It could easily become your favorite blogging platform for the act of writing, but it again relies on you also wanting something extremely simple and not caring a jot about customisation.